HomeOur WorkProteinverse
Client case study

A premium supplement brand
was stuck in two stores.
Now it ships across India.

Lucky Valecha is a 4× ICN National Bodybuilding Champion and the founder of Proteinverse — 221 authentic supplements, 40+ authorised brands, two stores in Gujarat. His brand was premium offline. Online, he had nothing. And his entire operation ran on WhatsApp between two store teams.

221
Products live across 40+ brands
90%+
Time saved on shipment creation
91/100
Lighthouse mobile score at launch
0
Critical issues at go-live
Client
Lucky Valecha
Founder, Proteinverse
Industry
Fitness / Supplement Retail
Location
Ahmedabad, India
Services
E-commerce, Custom Admin, AI
Timeline
Apr — May 2026
Six focused weeks — AI-accelerated vs. the 4–5 month agency norm
The challenge

The brand was premium.
The infrastructure wasn't.

Lucky built Proteinverse on a single, hard-won asset: authenticity. Every product verified through authorised dealer certificates. 4× ICN National Bodybuilding Champion credibility behind every recommendation. FSSAI certified, 4.9 Google rating across two stores, 10,000+ athletes served. The kind of trust that takes years to build and one mistake to lose.

That trust was capped at the two physical locations in Gujarat. Customers across India who wanted the same authentic supplements had no way to buy from Proteinverse. And inside the business, two store teams were coordinating daily operations through WhatsApp messages and phone calls. Every shipment took fifteen to twenty minutes to create by hand. Inventory lived in three places at once — the shelves, two heads, and a spreadsheet that was already out of date.

Brand trapped at two locations
India outside Gujarat had no way to access the verified-authentic supplements Proteinverse stocked. Every customer Lucky couldn't reach was buying counterfeit from elsewhere — the exact problem his brand exists to solve.
Operations running on WhatsApp
Both store teams calling each other constantly to check stock, coordinate orders, and create shipments. Fifteen to twenty minutes of manual work per shipment. Stock counts that diverged within a day of being updated.
Most supplement e-commerce destroys brand trust
Generic template stores. Suspicious-looking checkouts. Stock photos. No certification badges. The exact opposite of what a premium authenticity-first brand needs to communicate. Lucky had seen what most agencies build — he wasn't going to ship that.
The cost of doing nothing
Every month Proteinverse stayed offline was another month India's supplement buyers defaulted to counterfeit suppliers, Amazon listings of questionable origin, or competitors with worse curation but better discoverability. The brand's hardest-won asset — authenticity — was invisible to everyone outside Gujarat.
What Lucky had already considered
  • Agency quotes of ₹6–12L for the website alone — with no custom admin portal included
  • Shopify and WooCommerce off-the-shelf templates — functional, but indistinguishable from every other supplement store
  • Building in-house — no technical team, no time to manage a hire while running two retail locations
  • Staying offline-only — accept the Gujarat ceiling and grow within it
  • Hiring an e-commerce manager to coordinate WhatsApp better — treating the symptom, not the cause
The pattern:
Every option was either too generic to communicate premium, too expensive to justify before validation, or too operationally shallow to solve the WhatsApp coordination problem. Lucky needed a partner who would build for both halves of the business: the storefront customers see, and the operations system the team uses every day.
What he was looking for:
Strategist, designer, and engineer in one trusted partner. Premium design that builds trust before any words are read. AI-throughout development for faster delivery. Architecture built for the next decade of the business, not just launch week.
The approach

Two products built
as one engagement.

Lucky's review put it directly: "Shishir is not just a developer — he is a rare combination of strategist, designer, and AI expert who genuinely understands business." Here is what that meant week by week.

Phase 1 · Weeks 1–2
Discovery & Brand-Led Design
Mapped every supplement category, every brand, every customer goal Proteinverse serves. Designed an interface that signals premium trust before the first word is read — because authenticity is what Lucky's brand sells, and the site had to communicate it instantly. Customer journey designed around the questions athletes actually ask before buying.
Phase 2 · Weeks 2–4
Mobile-First E-Commerce Build
Built the storefront catalogue: 221 products from 40+ authorised brands, organised by fitness goal, category, flavour, and size. Search and filter designed for buyers who know what they want and need to find it fast. Razorpay integrated for online payments. Shiprocket integrated for shipping across India. Cash on Delivery enabled for customers who prefer it.
Phase 3 · Weeks 4–5
Custom Admin Portal for Both Stores
Built the operational system from scratch: order management, inventory tracking, shipment creation, refund processing — all in one mobile-first dashboard, accessible to both store branches. Replaced WhatsApp coordination entirely. Reduced shipment creation from fifteen to twenty minutes per order down to under ninety seconds.
Phase 4 · Weeks 5–6
Security, Performance, AI-Ready Launch
Full security testing surface — 24 vulnerabilities found and fixed before go-live. Mobile performance tuned to Lighthouse 91/100. Architecture wired for the AI agents that come next: automated reorder, demand forecasting, personalised supplement recommendations. Platform launched on time, on budget, with zero critical issues.
Project snapshot
6
Weeks to launch — e-commerce + admin portal
5/5
Across all Clutch ratings
1
Team needed (KORIX)
0
Technical hires for Proteinverse
Key differentiator
AI-throughout development. The build moved faster, caught issues earlier, and delivered higher quality than traditional development alone — without compromising any of the security or performance bars Lucky needed at launch.
What we delivered
Premium E-Commerce Storefront
221 products, 40+ authorised brands, fitness-goal filtering, full payment + shipping integration, India-wide reach. Designed to signal authenticity before the first word is read.
Custom Admin Portal
Both store branches in one mobile-first dashboard. Orders, inventory, shipments, refunds — all centralised. Replaced WhatsApp coordination completely.
AI-Ready Architecture
Built from day one to support AI agents: automated reorder, demand forecasting, personalised supplement recommendations. The technology grows with the business.
Security & Performance Hardened
24 vulnerabilities found and fixed pre-launch. Lighthouse mobile 91/100. Tested on iPhone and Android. Zero critical issues at go-live.
The work, live

What the build
actually looks like.

Three surfaces shipped on the same engagement. All in production at proteinverse.co.in.

01 · Storefront & Mobile
Catalogue + responsive build, one engagement
proteinverse.co.in/store
Proteinverse store catalogue with brand filter and product grid

Mobile-first build — trust badges, shop-by-goal navigation, and the full 221-product catalogue. Lighthouse mobile 91/100 at launch.

02 · Product detail
Same trust scaffolding on every PDP
proteinverse.co.in/product/maa-made-peanut-butter
Maa Made Peanut Butter product page with pricing, flavour variants, COD and FSSAI badges

Authenticity badge, COD, 24-48 hour delivery, FSSAI registered — applied across all 221 products.

03 · Athlete community
Real athletes, real results — social proof on the storefront
proteinverse.co.in/#athletes
Real Athletes Real Results section featuring national champions who use Proteinverse

Champions and national athletes on the homepage — turning Lucky's ICN network into living credibility.

The transformation

Proteinverse before
and after.

● Before KORIX
0
Online presence
Gujarat-only
Customer reach — two physical stores
15–20 min
Per shipment, manually created
WhatsApp
Daily inter-store operations coordination
✓ After KORIX
221 products
Live across 40+ authorised brands
India-wide
Customer reach — Razorpay + Shiprocket + COD
<90 sec
Per shipment via integrated workflow (90%+ time saved)
One dashboard
Both stores centralised — no more WhatsApp
5/5
Quality
5/5
Schedule
5/5
Cost
5/5
Referral
Shishir is not just a developer — he is a rare combination of strategist, designer, and AI expert who genuinely understands business. Working with KORIX felt less like hiring an agency and more like gaining a partner who was as invested in our success as we were. Everything that was promised was delivered.
Lucky Valecha, founder of Proteinverse
Lucky Valecha
Founder, Proteinverse · 4× ICN National Bodybuilding Champion · Ahmedabad, India
★★★★★5.0 on Clutch · Verified Review · May 2026
The honest picture

What worked.
What we'd improve.

No project is perfect. Here is an honest assessment — including Lucky's own feedback on what could have been done better.

What worked well
Strategy + design + AI engineering in one partner — not three separate handoffs
Premium design that signals authenticity before any words are read — what Lucky's brand needs to communicate
AI-throughout development — faster build, earlier issue detection, higher delivered quality than traditional dev alone
On-time, on-budget, zero critical issues at go-live — rated 5/5 across every category on Clutch
What we'd improve
More visual progress updates along the way. Lucky's review noted that screenshots or short videos of features as they were completed would have helped him stay connected to the work between calls — especially as a non-technical business owner with many moving parts.
What we changed since:
Every KORIX project now includes a visual progress milestone at the end of each phase — short screen-recording walkthroughs of what shipped, not just status update calls. Lucky's feedback made the process better for every client after him.
Is this you?

This isn't about
supplements.

Is your offline brand stronger than your online one?

You spent years building trust face-to-face. Your website doesn't reflect a fraction of that. Customers outside your geography have no way to find out you exist.

Do your operations run on WhatsApp, spreadsheets, and trust?

It worked when you were small. As you grow, the manual coordination tax compounds. Every new order is a new opportunity for something to slip.

Have you seen what most agencies build for businesses like yours — and refused to ship it?

Template stores. Generic checkout flows. Designs that scream "any other business." Your brand deserves the same standard online that it has offline. That standard doesn't ship from a template.

If you said yes to any of these —

You are where Lucky was three months ago. Premium offline brand. Manual operations. No online presence to match what he had built in person.

Supplements, fashion, specialty food, premium services, regional retail — the pattern is the same. The solution is too: take the offline brand online without losing what makes it special, and replace the manual coordination with a system the team actually uses.

See if this applies to your business →
FAQ

Everything you need
to decide.

Still have questions? Book a free 30-minute call and get honest answers — even if the answer is that you don't need us yet.

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How long does it take to build a custom e-commerce platform like this?

Proteinverse went from zero online presence to a 221-product store + custom admin portal in six weeks. The faster-than-typical timeline came from AI-throughout development — not from cutting scope. A focused 21-day pilot can validate the core approach even faster if you want to test the engagement model before committing to the full build.

Can a non-technical business owner manage a project like this?

Yes. Lucky is a 4× ICN bodybuilding champion and supplement retailer, not a technologist. He came to KORIX with a business vision, two stores, and a clear brand — not a technical spec. Every update during the build was in plain language a business owner can act on, not engineering jargon. Lucky's review explicitly called this out: communication was effortless from start to finish.

What was the actual investment for Proteinverse?

Lucky's Clutch review categorised the project as "less than $10,000" — for a custom-designed e-commerce storefront, 221-product catalogue, payment + shipping integration, and a custom admin portal that replaces the daily WhatsApp coordination between two store branches. He noted that comparable agency quotes ran 3–4× higher for less scope. He rated cost 5/5 in his independent Clutch review. The right question isn't what it costs to build — it's what it's costing you not to. Every month Proteinverse stayed offline was another month of buyers defaulting to less authentic suppliers.

Do you build custom admin portals for every project?

Only when off-the-shelf platforms can't handle the operational reality. For Proteinverse, the standard Shopify admin couldn't model two physical store branches sharing inventory, didn't support the shipment-creation workflow the team actually uses, and would have required ongoing per-seat fees forever. A custom portal solved all three on a one-time build. We make the build-vs-buy call honestly with you on a per-project basis — sometimes the right answer is a tuned off-the-shelf solution, sometimes it isn't.

What does "AI-ready architecture" actually mean in practice?

It means we built the data model, API surface, and integration layer so that AI agents can plug in directly when the business is ready — without re-architecting the platform. For Proteinverse, the agents on the roadmap include automated reorder (when inventory hits threshold, the agent generates the supplier order), demand forecasting (predicting which supplements will sell next month so stock is ready), and personalised recommendations (suggesting the right supplement combination based on the customer's stated fitness goal). The platform doesn't need to be rebuilt to add these — they layer on top of what's already live.

Was the platform tested for security before launch?

Yes — comprehensively. Security testing was a phase of the build, not an afterthought. 24 vulnerabilities were identified and fixed before go-live. Zero critical issues remained at launch. Payment integration (Razorpay) handles card data via the payment processor — we never store it. The custom admin portal uses role-based access so store staff only see what they need. Standard web security headers, rate limiting on the contact form, and reCAPTCHA on signup were all configured at launch.

Do you only work with businesses in India?

No. KORIX works with service businesses across the UK, US, India, and EU — 30 to 150 staff is the typical range. Proteinverse happens to be in Gujarat. Our work with UK-based clients follows the same pattern: understand the business deeply, build for both the customer-facing surface and the operations layer, design for the next 5 years of the business not just launch week.

What happens after the project launches?

Structured handover so your team operates the platform independently — no per-month retainer required. Ongoing optimisation, feature development, and the AI-agent rollout are available if and when you want them. The goal is to make you self-sufficient on the core platform from week one, with KORIX available as the strategic technology partner for what comes next.

Lucky went from zero online presence and manual WhatsApp coordination to a premium e-commerce platform shipping across India in six weeks. The first step was a 30-minute call.

Take your offline brand online
without losing what makes it special.

Book a free discovery call. No pitch. No commitment. Just an honest conversation about whether KORIX is the right partner for what you are building.

Book a Discovery Call → Start with the 21-Day Pilot

Free consultation · No commitment · 30 minutes

KORIX takes on a limited number of projects per quarter to maintain the partner-not-vendor model that made Lucky's project successful.

Like what Lucky built? Book a 30-min call — we'll tell you honestly if KORIX is the right fit.
Book a 30-min call →